“Shadows” Collection by Marta Magni
Prada, founded in 1913 in Milan by brothers Mario and Martino Prada, is one of the most iconic fashion houses in the world.
Initially specialized in leather bags and travel accessories, the Milanese house has become synonymous with luxury and innovation, thanks to the creative vision of Miuccia Prada, who took over the reins of the company in the 1970s.
With Miuccia’s entry, Prada revolutionized the concept of fashion, introducing minimalist collections, bold color combinations and the use of industrial materials such as nylon, with the famous Pocone fabric.
Over the years, Prada has been able to innovate without ever losing its ties with its tradition, developing collections that reflect a fusion between contemporary aesthetics and references to the past, such as the retro-chic of the 1970s and 1980s, or the ladylike of its elegant and minimalist silhouettes. In 2020, the arrival of Raf Simons as co-creative director further enriched the brand’s identity, bringing a new energy and focus on sustainability.
With its artistic foundation, involvement in the world of contemporary culture and collaborations with world-renowned designers and architects, Prada has consolidated its role as a pioneer in fashion and design. Today, the brand is present in 70 countries with over 250 stores, continuing to combine luxury, innovation and sustainability in each of its collections.
